In 2026, our company took part for the first time in the international exhibition Gulfood, one of the largest and most influential platforms in the global food and beverage industry. The exhibition is held annually in Dubai and brings together manufacturers, distributors, retail chains, HoReCa representatives and buyers from all regions of the world.
Gulfood is primarily a business platform for international trade. It showcases global market trends, new product categories, packaging formats, private label solutions, as well as innovations in production and logistics. For many companies, participation in Gulfood is a key tool for entering the markets of the Middle East, Asia and Africa.
For us, participation in the exhibition was an opportunity to present the company and its products to an international audience, hold meetings with potential partners and gain a better understanding of current market expectations. During the event, we conducted a number of business meetings, discussed commercial terms and received practical feedback on products and formats that are currently in demand among distributors and buyers.
Another important aspect was gaining insight into the competitive landscape and assessing the positioning of our product portfolio on the global market. Gulfood allows companies to obtain a comprehensive view of the industry within a short period of time and to make more informed strategic decisions regarding product development and export directions.
Participation in Gulfood 2026 became an important business experience for our company and part of our systematic approach to expanding international presence. We view it as a foundation for further negotiations, planning and building long-term partnerships.
